City Edge Digital Responsible AI Usage Public Policy Last Updated:
April 21, 2024
At City Edge Digital, we recognize the transformative power of Artificial Intelligence (AI) in reshaping the digital marketing landscape, enhancing creative processes, and optimizing client engagement strategies. In an era where technology evolves rapidly, our AI Usage Policy serves to inform the public and guide our team in the responsible, transparent, and ethical deployment of AI technologies within our projects. This policy aligns with our commitment to innovation, security, privacy, and adherence to our core values, ensuring our AI implementations respect and enhance our customer partnerships.
A. Guidelines for Responsible AI Usage:
Transparency:
City Edge Digital employs AI across various aspects of our operations, including content creation, digital strategy formulation, and enhancing operational efficiencies. To maintain transparency and accountability, we adhere to stringent internal standards for AI use. These standards help mitigate biases, ensure data security, and reinforce our dedication to ethical practices. AI may augment our work, but it never replaces the creative and strategic insight our team brings to each project.
Accountability:
Responsibility for AI's application rests with City Edge Digital, not the technology providers. We ensure that AI-assisted outputs are subject to thorough review by our team, upholding quality and accuracy. It's our duty to monitor these outputs and rectify any issues, maintaining our high standards.
B. Tool Selection:
We rigorously evaluate AI tools for enhancing service quality and operational efficiency. Only those meeting our strict security and precision criteria are approved for use. Our team has access to an approved tool list, and any tool outside this list is off-limits for company and client projects.
C. Use Cases to Avoid with AI:
Certain areas of our operation are deemed unsuitable for AI involvement, including:
1. HR and performance evaluations
2. Legal documents
3. Complex software development
4. Financial decisions
5. Highly specialized tasks
6. Confidential or sensitive information handling
7. Any client-specified restrictions
D. Privacy and Confidentiality:
Protecting the privacy and confidentiality of our information and that of our clients and partners is paramount. We strictly control AI interactions to prevent data breaches, only using approved tools to ensure security and compliance.
E. Security:
Recognizing AI systems as potential cyberattack targets, we mandate a security review for all AI tools, requiring joint partner approval for any new tool adoption.
F. Bias Reduction: Aware of the biases present in AI training data, we strive to minimize such biases in our outputs, ensuring inclusivity and fairness in our content.
G. Ethical Use:
AI-generated content must be ethical and reflect our agency's values. We review all AI outputs for bias, accuracy, and ethical considerations, ensuring alignment with our standards.
H. Copyright Considerations:
Understanding the complexities of copyright with AI-generated content, we focus on education, protection, and transparency regarding AI use in creative processes.
I. Employee Training:
All team members involved in AI-driven content creation undergo comprehensive training covering both technical and ethical aspects of AI use.
J. Implementation Best Practices:
Our policy encapsulates best practices for AI use, emphasizing understanding, documentation, ongoing education, and adherence to legal and privacy standards.